Suppliers are you Green Enough? Do consumers really care?

May 21st, 2008

Do you ever wonder why the entire hubbub when we talk about the environment or the ecology? What does it really mean when we ask companies are you green enough?

Do you ever wonder why the entire hubbub when we talk about the environment or the ecology? What does it really mean when we ask companies are you green enough? Or, are you doing all you can to protect the environment. Do we even really care? What does it really mean?

Well, apparently we do care and companies that want to prosper should pay attention to the groundswell of consumers that are willing to pay more to get more in the way of safer products from companies that go beyond product safety to also manufacture in a way the protects the environment for our children and their children after we are gone.

A Wells Fargo/Gallop phone survey in 2007 of 600 small business owners surveyed on the environment asked the following questions.

  1. Should additional standards on carbon dioxide, greenhouse gases be implemented? Forty three percent of respondents rated that a priority. Thirty seven percent rated it a top priority and nineteen percent said it was not a priority
  2. On the question do you favor or oppose setting higher emissions and pollution standards for business and industry, seventy five percent favored it while twenty five percent opposed it.
  3. When asked if they would be willing to pay more for good, and services if you new they were environmentally friendly, sixty six percent said yes and thirty percent said no.

During this political season any politician that received eighty percent, seventy five percent or sixty six percent of any vote would consider it a landslide and an affirmation of their political agenda.

In a closer vote, an Allianz Global investor survey of over one thousand adults of whom only seventeen percent had invested in a particular mutual fund because it was developing technologies or approaches to address environmental problems. When asked the question would you invest in such companies or mutual funds in the next year, forty nine percent said yes.

So, suppliers’ are you green enough. Your constituents are watching and voting with their dollars. If you’re not you should look for ways to get there quicker and take advantage of tools that can help you do it.

I know I look more closely now at what my personal carbon footprint is and the impact it has on future generations,

I look forward to your comments.

Ron

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