What’s in a LOGO? What makes a company more than simply me too? How does one measure differance?

August 29th, 2008

Attacking the competition is not something I do. I have always been an advocate of deserving business from my customers by providing the best products and services at the most competitive prices. Whether you are a new company or company evolving from a prior way of doing things should not matter. Where was Microsoft 30 years ago? Had anyone ever heard of Whole Foods? What was Intel? There have always been next generation companies

Attacking the competition is not something I do. I have always been an advocate of deserving business from my customers by providing the best products and services at the most competitive prices. Whether you are a new company or company evolving from a prior way of doing things should not matter. Where was Microsoft 30 years ago? Had anyone ever heard of Whole Foods? What was Intel? There have always been next generation companies, thinkers and visionaries that do the same things we’ve done every day in very different ways. The goal of these companies is to drive increases in productivity, create new jobs and better work environments. There have always been early adopters, and there have always been followers. Which are you?

There is an epidemic in our world today of unsafe products being sourced for our consumers. Not enough is being done about it. The global supply chain is growing larger every day and traceability which does not exist is critically important. As consumers we have become far too familiar with terms like listeria, salmonella, ecoli, botulism, noroviros and staphylococcus aureos etc. There are additional issues with non consumable products such as lead in toys, flammable liquid issues and hazardous materials to name a few.

Our environment is also suffering. We can do something about it. By us, I mean our collective sourcing community of retailers, suppliers, brokers, growers, manufactures and others. Every day speech includes terms such as global warming, recycling, biodegradable, alternative fuels, pollution, conservation, green living and many others. What are you doing about it?

So, when you look at a LOGO, please look at what statement it makes. Is it clear? Look at the company’s website and see if its message is clear and supports their brand image. When you meet with the company make sure their message supports at a detailed level what their brand indicates. The LOGO of our company is SAFESOURCING. We absolutely do things other companies do such as reverse auctions. However we do it in a far different way. We have streamlined the process with new technology, and added intelligent functionality. We have added a critical focus on safety and the environment with the largest retail supplier database in North America which also supports a traceable history beyond one forward one back. And, we do it less expensively because our technology allows us to.

We are SafeSourcing, and we are proud of it. I look forward to your comments.

Ron Southard

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