The following movie is a good primer on understanding traceability in the food chain.

June 9th, 2009

With the growing concern over food safety

With the growing concern over food safety, this author has posted often on the importance of traceability in the food chain. The movie Food Inc. is a great place to begin to learn what traceability and social consciousness really means.

The about the movie website titled Hungry For Change shares that In Food, Inc., filmmaker Robert Kenner lifts the veil on our nation’s food industry, exposing the highly mechanized underbelly that has been hidden from the American consumer with the consent of our government’s regulatory agencies, USDA and FDA.This movie Features interviews with such experts as Eric Schlosser (Fast Food Nation), Michael Pollan (The Omnivore’s Dilemma, In Defense of Food: An Eater’s Manifesto) along with forward thinking social entrepreneurs like Stonyfield’s Gary Hirshberg and Polyface Farms’ Joel Salatin.

This movie provides a great opportunity to raise your company, individual and procurement teams education level relative traceability, safety and social consciousness in the procurement process.

Please share this post with a friend and visit http://www.foodincmovie.com to learn more.

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