Social Media and a New Year

December 19th, 2011

Using Social Media to help drive your business in 2012?

Todays post is by Mark Davis Vice President of Operations and CTO at SafeSourcing.

With the influence of social media like Twitter, Facebook and LinkeIn  continuing to grow, how do you plan on using them for your business in 2012?

This past year has seen many new and sometimes alarming trends worldwide at every level and in every industry.  Few of those trends saw the impact and influence that social media channels had in 2011.

As with any new technology or tool, misuse can cause harm as we saw with some Twitter and Facebook mishaps, however those same tools, when used as designed, can create a benefit that can far outweigh the potential downside.  For many businesses the use of these tools would be embraced if they just understood more about them and the potential benefits. 

Today’s blog will take a look at a few of the aspects of social media and how they can be leveraged to help your business.

What’s Happening NOW? – It used to be that there were very traditional methods that worked for decades to communicate what is happening with your company.  Press releases were the strongest methods because they told the story in a way that made it news, and so the story respected.  With time the process for making this happen, making it “news” and getting it picked up by a newspaper or magazine began to transition into easier regular updates to a company website or possibly a blast email. 

With today’s social media tools such as Facebook or more fittingly Twitter, quick, snapshot, text-message updates can be sent at any time, about anything the company does in a way that can be instantly “followed” by thousands of people immediately.  The challenge is having a staff or partner that is current enough with the new channels to make the messages short enough to be digested but relevant enough to valuable.  The more frequently the messages are produced, the greater following you will develop. 

Who’s Talking About Us – Instant feedback is another valuable characteristic of the social media channels.  Whether by Blog, by Tweet or by Status Update the whole social network world has the capability to instantly let you know what it thinks of your message, product, service or company.  Having this feedback is terrific when it validates you are heading in the right direction, but even more importantly, it lets you know when you are NOT, quickly enough in most cases to change your course.  Knowing what people have to say about your company can be some of the most valuable information these channels can provide.

“Like” Us  – “Like” and “unlike” are words that in the past few years have hit the mainstream spotlight in ways they never have before.  These seemingly simple concepts made popular by Facebook for people to connect to businesses, people or concepts that they like is the one of the most important features of virtually all social media channels; FOCUS.  No longer are you blasting your messages out to groups of people you “think” will find your message valuable.  Now you have the peace of mind to know that your messages are going to people that are interested in what you have to say.  Those people are connected to other people who are also likely to have interest in your company, product or service and as a result will also hear what you have to say.  This connectivity; these links; this network is why the technology has become so powerful.

This just barely scratches the surface of what can be achieved with these new channels of communicating to your current and potential customers but hopefully is still a useful beginning of seeing where the value lies.

For more information finding companies that can help you with developing your strategy for social media, please contact a SafeSourcing Customer Service Representative.  

We look forward to your comments.

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