Where are the priorities for the American consumer?

January 23rd, 2012

Today’s post is by Lauren Gentry; Account Manager at SafeSourcing.

The front page headline of the Dayton Daily News on Thursday January 19,2012 read, “Americans spend more on tech bills than utilities.”  With people spending more money on  things like internet, mobile devices, and cable or satellite in their home than they do for basic utilities such as power, water, and natural gas it brings up the question of where the priorities are for the American public.  According to the Dayton Daily News article, “63% of U.S. households spend 35% more on technology bills than they spent on utility bills.”

This author wonders if the American public is spending so much of their time and money on technology, how much time and money does your company spends on focusing that attention for your benefit?  The online presence of a company can help increase the client base which in return can help increase your bottom line. So what are the ways you can increase your online presence?

 Facebook – a social networking service that has more than 800 million active users.  According to Wikipedia, “a 2009 study ranked Facebook as the most used social networking service by worldwide monthly active users.”
 Twitter – an online social networking and micro-blogging service and it currently has over 300 million users.
 LinkedIn- a business related social networking site and it currently reports more than 135 million users in more than 200 countries.

With the use of these popular networking sites, a company can quickly increase their client base.  Technology can be accessed from home, work, and a person’s mobile device.  Therefore, if you can get a person looking at your company on any one of these social networking sites, you and your company can reach a person at any time.  According to the Dayton Daily News article, “That’s the way you measure yourself as a 21st-century society, is by making these (technologies) basic services (essential) for daily life.”  So make yourself and your company essential for daily life.  Technology makes it easier!

For more information on SafeSourcing and how to increase your company’s technology footprint, please contact a Customer Service Representative for more information.

We look forward to and appreciate your comments.

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