Logos and Trucks and Decaling……Oh My!
Today’s part one of a two part post is by Mark Davis; Sr. Vice President of Operations and CTO at SafeSourcing.
One of the common new trends in the business world today to help refresh a company’s image and approach to doing business with the rest of the world is to rebrand the company. In cases where the brand is not as well known and popular as to lose value with a change such as this, it can mean a boost in positive energy not only externally with the customer base but internally with your staff.
As part of undertaking a project like this there are many things which will be affected, from letterhead and business cards, to invoices, to uniforms, to signage. Past blogs have talked about a few of these items but today we will focus on the things to consider specifically when rebranding requires a refresh of the graphics in your truck fleet.
Check back tomorrow for Part II of “Are you considering all of the options you have when it comes to updating your fleet graphics” where we will discuss the specifics of a complex event of this nature.
Until then, if you are interested in information about sourcing other complex categories, please contact a SafeSourcing Customer Service Representative.
We look forward to and appreciate your comments.