Where should you source them from and how should you educate yourself?
Years ago we called these products store brands. During that time they were not considered premium products. Today you’d be amazed at how many companies there are that can provide you products under your own label. In many cases these products are just as good as the brand names, cost your customers less and more profitable as well.
Probably the best source of information relative to private label or store brand products is the PLMA or Private Label Manufacturers Association. This is actually a global organization.
According to their website, their show this year in Chicago from the 11th -13th of November will present more than 2,000 exhibit booths, featuring food, snacks and beverages, household and kitchen products, GM, and health and beauty. Exhibitors range from large, well-known store brand makers to small and medium-size companies. More than 35 countries will be represented on the show floor, including ten national pavilions.
If you’re not happy with your current private label offering or have never had one, this show is a must. There are also a number of educational workshops. In fact, PLMA sponsors workshops throughout the world annually. You can find a little more information on these at their website http://plma.com/.
If you’d like help with specifications or locating suppliers eager to bid on your business, please contact a SafeSourcing customer’s services representative.
We look forward to and appreciate your comments.