2013 Hot Sourcing Categories – Part III of V

November 28th, 2012

With the New Year approaching what are the hot categories to review for your company this year?”

Today’s post is by Mark Davis; Sr. Vice President of Operations and CTO at SafeSourcing.

This week we began a series of blogs looking at the hot categories being expected to be sourced by companies in 2013 starting with a view of mobile products and managed services.  Today we will take a look at Marketing and Social Media Planning services.

world has become a place of increased dependency on social media channels with many companies beginning to dabble in their use to try and reach new streams of customer attention.  The difficult part about this is that many are not doing much more than dabbling, which is why 2013 will see many of those companies reach out to third party vendors to help them develop their strategies to affectively use these new communication channels

LinkedIn – What began as a forum for professionals to connect and keep updated summaries of their resumes online at all times has grown to become a valuable place for professionals to interact with each other in ways they would not have normally before.  These online discussions when contributed to and monitored by a third party marketing partner can prove extremely valuable in understanding what the industry you are in is doing and needing.

Twitter – Twitter campaigns are still in their infancy as it relates to corporate use.   While it is still mainly a social entertainment communication channel, there are companies who are beginning to develop strategic campaigns to reach their customers.  Most campaigns will have two goals in mind, one to reach the tweeters and one to reach the followers.  New announcements, brand changes or other corporate changes are perfect subjects to invite your customers to check out and many marketing companies are helping their customers do this effectively.

Blogs – Corporate blogs are great at providing a constant flow of information to the company’s current and potential customers.  While they may not always lead to a sale they do something very important; drive traffic to the website with new and interesting content.  These return trips provide potential revenue streams and draw attention to other new areas of your website.  One of the ways 3rd party marketing firms are really helping their customers is to plan out the year’s social media content schedule so that blogs, tweets and announcements are telling the same messages week after week.

For more information on how SafeSourcing can help you source these or any of products and services discussed this week, please contact a SafeSourcing Customer Service Representative. Please join us for tomorrow’s post on contingent labor. 

We look forward to your comments.

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