Marketing Yourself in the 21st Century

January 4th, 2013

Branding and marketing yourself in the best light possible is very important to be successful and/or have a successful business.

Todays post is by Sarah Kouse and account manager at SafeSourcing

Before the internet, smartphones, and social media, marketing was all about word of mouth and advertising through mailers, phonebooks, signs, etc. That was fine with the resources that we had, but today there are much more technical and creative ways to market yourself and make yourself a brand.

Today, no matter how small or large the company, websites are a necessity. When you first hear about something, where company, service or product, what is the first thing you do? If I could take a guess, I would say you would go on the internet and do a search about it and learn about what it is all about. The internet is a very popular way many people get their information today.  It also reaches a larger audience.

There are three important factors to a successful website.  A company’s website should be detailed with information about the company, contact information, what the mission of the company is, etc.  Another important factor to a successful website is having the company logo be big and visible and the website should be eye catching with colors that stand out.  Lastly, the website should be easy to navigate through and facile.

As important as a website is to help make a successful company, engaging in social media sites like Facebook, Twitter, LinkedIn, etc. are also very important. The social media networks have exploded in the professional environment just over the last five to ten years and it is only going to continue to grow.  For some people these types of services come easy to them and they know how to perform them on their own, but for others it is almost like speaking a foreign language to them. For the people that need assistance with these types of services, outsourcing this type of work so that it is performed properly and is looking the best it can look is a great option.

You may be thinking where do I even start, there are so many types of companies out there that do this type of work, and should I go with a local company to help or would a national company be more experienced, etc. SafeSourcing can help you find the best company for you to perform these types of services to help market your company in the best light.

If you would like to learn more about how SafeSourcing can help, contact a SafeSourcing Customer Service Representative.

We look forward to and appreciate your comments

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