We don’t like your certification so we’ll just create our own!
I was reading a blurb in the Financial Times recently titled Big buyers of seafood rethink eco-labels by Aaron Stanley. The article went on to describe how Alaska fishermen have stopped supporting eco-labeling routines from the Marine Stewardship Council because they were too costly and supposedly eroded their brand.
I’m all about brand image, so here’s a question for you. Have you ever been on a commercial fishing boat? I don’t care if it’s a long line boat, a crab boat or a lobster boat. If you have, I don’t need to say much more. And just how fresh is that fish that was caught on the first day of a ten day trip? I’m just saying! By the way, I grew up on the Atlantic Ocean and my brother in law was a commercial fisherman. I also have friends in the lobster business.
This is not a subject we have not posted about in the past. We have covered the MSC on a number of occasions. In a 2011 post titled Getting to Know the Organizations Helping to Protect Us – Part 3 of 4 we discuss the MSC and they are also listed in our SafeSourcing Wiki. These people care about our oceans and our fisheries and their long term sustainability.
If you’d like to know what suppliers you can speak with that support the MSC eco-labeling schemes, SafeSourcing will be glad to find them for you in our SafeSourceIt™ Supplier Database where we hold suppliers accountable to safety and environmental certifications. Or in this case you could visit MSC track- a- fishery program.
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