What does it mean when a holiday also becomes a brand such as St. Patrick’s Day

March 25th, 2014

What began as a religious feast day for patron saint of Ireland.....

Today’s post is by Ryan Melowic; Vice President of Customer Services at SafeSourcing

What began as a religious feast day for patron saint of Ireland has become an international festival. We celebrate with parades, food, dancing, parties and GREEN!

St. Patrick’s Day has become associated with green, gold, shamrocks, luck, and Irish food dishes. With every holiday there are items and themes associated with them, but it does not stop at holidays.

Companies have a brand, and establishing the brand may be the easiest part. How do you sustain the brand and cut cost is the question? Your customer is your judge and knowing your customer base is important in this process. When you are purchasing a product, this will effect what your company will be associated with.

When sourcing a product or service, and possibly selecting a new vendor, many questions and concerns come to mind.

  • What is the sustainability of this company?
  • Will the quality be to your company’s standards?
  • Is the product helping your companies “green” initiative?

When running an eProcurement event, it may be a concern how these things will be handled. How can you capture this information online? SafeSourcing has many tools to capture information about the companies experience and overall value to your company. We understand price alone is not the final deciding factor. Let us “meet” with potential customers through an online RFI/RFP. We also have the ability to facilitate samples from select suppliers to keep your company’s brand to the standards you expect.

For more information on how we can help you with your procurement needs or on our “Risk Free” trial program, please contact a SafeSourcing Customer Service Representative.  We have an entire customer services team waiting to assist you today.

We look forward to your comments.

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