Tools Your Business Needs

October 15th, 2014

Troy discusses pushing relevant information from the internet to you.

Today’s post is by Troy Lowe; Director of Development at SafeSourcing

As the popularity of smart phones has grown over the past few years, people are spending more and more time online.  With all of this traffic, wouldn’t it be nice to know what is being said about your company or the services you provide?

There are several online tools designed to help you do exactly that.  These tools are monitoring programs that alert you via email when there are hits on the keywords that you pre-define.  The results that you get back can be such things as web pages, blog posts, news stories, or anything else that is posted online.  The results are sent to you as links in an email that take you right to the discussion.  That makes it a fast and effective way to keep on top of what people are saying about your organization and your offerings.  The alerts are flexible and, depending on your schedule, they can be setup to notify you as they happen, once a day, or even once a week.

As well as keeping you informed about your business, you can also use the tools for other things, like keeping track of what your competition and customers are doing and keeping track of trends and stories in your related industry.  If you have any searches that you conduct on a regular basis, use these tools to automate that process for you.

Below are a few of the Web Monitoring Tools available.

Google Alerts:      https://www.google.com/alerts
Talkwalker Alerts:    http://www.talkwalker.com/en/alerts
Mention:     https://en.mention.com

For more information on sourcing tools and services like these, please contact a SafeSourcing Customer Service representative.  We have an entire team ready to assist you today.

We look forward to your comments.

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