Here are Five Basic Tips for Writing a Strategic Online Survey!

May 5th, 2015

Today’s post is from Ryan Melowic; Assistant Vice President of our Procurement COE at SafeSourcing.

 

Todays post is from our SafeSourcing Archives

Creating an effective, quality written Online Survey that produces the detailed information you require from respondents can be a challenge. In this post, we’ll review 5 quick tips for writing a Strategic Online Survey.

  1. Create a naming convention for the survey and write a brief summarizing introduction. A Survey name and a brief introduction are great ways to give your respondents some detailed background and a frame of reference.
  2. Write a summarizing, brief survey.  Begin with an outline of details as to what is important to know for the project.  Formulate a question only when the answer will provide data you can use and need.
  3. Think ahead as to how the analysis of the information will look, as in what your end game will look like.  This should impact how you format your questions. Statistical reporting may not be able to be performed if your questions to not adhere to the results framework you have pre planned.
  4. Attempt to use closed-ended questions. Limit the number of open-ended questions as these provide and opportunity to the respondent to get off track. Respondents usually have a better understanding of closed-ended questions because they are more straightforward and offer responses they can choose from.   An excessive number of open-ended questions can frustrate the respondent and affect the quality of the answers they may provide.
  5. Craft a well-written pertinent subject line for the invitation email you plan on sending with the survey in order to capture your respondents’ attention.

Although these five simple steps are enough to get you started in the right direction reaching out to professionals like SafeSourcing about their SafeSurvey™   tool for additional guidance will guarantee the results you are looking for. A well-written online survey has much higher completion rates and is an effective method for gathering disparate data from differing sources in a format that us usable.

If you’d like to learn more about the Safesourcings SafeSurvey™ please contact a SafeSourcing Project Manager.

We look forward to and appreciate your comments

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