Data Commodity

October 20th, 2015

Have you ever signed up for an email only to be bombarded with Spam?

 

Today’s blog is by Margaret Stewart, Executive Assistant at SafeSourcing.

Unfortunately, most of us have experienced this first hand. You may be looking for more information on a particular subject online and next thing you know you are giving that site your email address. In nearly no time, that company could have taken your information, categorized it, and sold it to other companies looking for leads. Your data just became a selling commodity.

The most surprising thing may be, however, that this selling of information has been going on for a long time and is perfectly legal. Even big internet sites, like Google and Facebook, allow your information to be shared, sold, or used by other companies. Luckily, much of the time, this sharing of information is strictly for target marketing, and won’t bog down your inbox. This kind of marketing can even be beneficial at times, like if you are researching local animal charities, you may suddenly see more animal charitable project ads pop up on the web pages you visit.  On the other hand, though, some sites do take all of your information and simply sell it to whoever will pay.

Before you worry too much about your information, keep in mind that the commonly used websites, like Facebook, take precautions so that your specific information isn’t just given to anyone. For example, they may share how many people like a particular restaurant without disclosing any specifics.

If you have comments, advice, want to share your own experiences with information online, or to find out more about SafeSourcing, our policy to never share information, our Risk Free trial program, or any of our free informational tools, please contact a SafeSourcing Customer Service representative. We have an entire team ready to assist you today.

 

 

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