The importance of business social media

November 23rd, 2015

Your target market usually researches information about companies relevant to them....

 

Today’s post is by Tyler Walther; Account Manager at SafeSourcing.

Your target market usually researches information about companies relevant to them and LinkedIn is a perfect avenue to do so. Creating your personal LinkedIn company page gives more exposure and visibility to your business, products and services. It gives potential clients and connections another touch point for discovery of your business and its offerings.

LinkedIn allows your company page to have followers. Your page followers are able to keep track of your company news, updates, and announcements. This leads to a worthwhile discussion; your company must keep the page updated with new topics, blogs, links to industry articles, and discussion topics. If you have a page that is not updated and never changing, you may as well not have a company LinkedIn page at all!

Company pages have recommendations just like your personal profile. Your satisfied customers can now easily recommend you, your product or your service. Having these recommendations well assist business over your competitors who do not.

Your company’s products and services can be added in your LinkedIn Company page. You can also add videos to each of your product or service listings. This gives you the ability and opportunity to showcase what you can do and what you have to offer, as well as giving a personalized touch to those offerings.

SafeSourcing manages a LinkedIn profile found on LinkedIn as SafeSourcing, Inc. We post blogs authored by employees, links to industry articles and fun, interesting information. Please give us a visit, we appreciate the connection.

 We enjoy bringing this blog to you every week and hope you find value in it. For more information on how we can help you with your procurement needs or on our “Risk Free” trial program, please contact a SafeSourcing Customer Service Representative. We have an entire customer services team waiting to assist you today.

 We look forward to your comments. 

 

 

 

 

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