The Importance of Marketing your Brand

January 18th, 2017

How are you marketing your brand? Is it bringing in the customer base you desire?

 

Today’s post is by Jericia Stevens, Account Manager at SafeSourcing Inc.

How are you marketing your brand? Is it bringing in the customer base you desire? Are you achieving your desired results?

Your company brand is your mark of distinction; it’s what sets you apart from your competitors. When you establish your brand, it is important to also develop a plan of execution by implementing a brand marketing strategy. Your level of commitment reassures consumers, suppliers, and anyone else that your company does business with that they can trust you.

“Brand management is so important that Reputations Corporation, a Vancouver-based consultancy group, reports that 72 percent of consumers say reputation influences their buying decisions; 80 percent of employees will accept less pay to work with a company with an excellent reputation; while another 89 percent say reputation is a tiebreaker between equal products. Whether you’re trying to influence key decision makers or attract and retain top talent, you’ll want to consider the following tips on managing your company’s brand.” (Fenn, 2010)

If you need help with: buying marketing tools, hiring the right marketing consultants or with any advertising avenues. We can assist you with your sourcing needs and look into the potential savings in the process.

SafeSourcing, Inc. provides innovative eProcurement tools that can increase efficiency and improve profitability for our customers, and provide superior value for all stakeholders. In addition to providing information, tools and services, SafeSourcing proactively supports consumer safety and environmental standards throughout the global supply chain management process. To learn more, visit SafeSourcing.com

Let SafeSourcing manage your sourcing projects. We enjoy bringing this blog to you every week and hope you find value in it. For more information on how we can help you with your procurement needs or on our “Risk Free” trial program, please contact a SafeSourcing Customer Service Representative.

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Ahearn, Cale (2016, September 21). : Read more: Business Ethics Definition | Investopedia http://www.investopedia.com/terms/b/business-ethics.asp#ixzz4Vx9u5zDh Follow us: Investopedia on Facebook

 

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