How do you peak someone’s attention?
Today’s blog is by Margaret Stewart, Manager of HR and Administration at SafeSourcing.
With a world of information at our fingertips, it can be difficult to no not only gain people’s attention, but also to sustain that interest. It is believed that a person forms an opinion of a product, company, or another person within eight seconds. On top of that, most people visiting websites only average 10-20 seconds before leaving. Viewers visiting websites and online articles will likely only read about 20% of the words on the page. This is a growing challenge for businesses and especially marketing groups, but they have found a few ways to not only get more viewers, but to keep their attention even longer.
First, keep messages short and to the point. While lots of information and expanding on a variety of topics is great for research and academic papers, most consumers retain short simple messages. If the message happens to resonate with a consumer, short and clear facts help to keep their attention.
If the message you want to relay is a long and complex one, there are ways of getting viewers invested in what you are trying to say. For example, telling a story or using real life examples can be highly effective. Presenting a common problem or situation with your message embedded into the story can leave a lasting impression.
Second, make things easy. Majority or viewers prefer watching a video to reading a block of text. Often, just putting text over a video can be just as effective. However, if a video is not an option, using graphics and images is a way to keep attention and even inject humor into topics.
With our ever-moving, fast-paced digital age, getting your message across effectively can not only get the attention you seek, but also change the processes of how business and marketing approach consumers. Different tactics can yield different results, and sometimes stopping to smell the roses is an underrated activity.
For more information on how SafeSourcing can get your message out, or on our Risk Free trial program, please contact a SafeSourcing Customer Service representative. We have an entire team ready to assist you today.