Archive for September, 2017

Pre-suasion

Wednesday, September 6th, 2017

 

Today’s post is by Mike Figueroa, Assistant Director of Customer Services at SafeSourcing

Although we’d like to think that the decisions we make are deliberated by well thought-out reasoning and “common sense”, the truth is we aren’t even aware of most of what goes on in the brain during the decision making process. Much of what we think is a decision is actually a lot of conditioning by our society, culture, parents, schooling, job training, etc. Unfortunately, no one understands this better than marketing strategists, whose aim is to have the decision made for you before you even aware what you are deliberating about.

“Pre-suasion” is a term coined by Robert Cialdini, who wrote a book in 2016 by the same name, and is a well-known author and researcher in marketing and persuasion strategy. The focus of the term is the timing of your attempt to persuade, because the battle for decisions in your favor are often won and lost long before any actual pitch is made. Here are a few ways in which pre-suasion can be used, either in your favor or against it:

Ask questions that get your audience to think about a positive attribute of your proposal. For example, during an interview, ask “what wasy it about my resume that made you want to see me?”. This brings focus onto the attributes that attracted your audience in the first place, and sets you in a more positive frame of reference.

We give relevance to what grabs our attention most recentlyMost and recently being the key words here, this concept eludes to the fact that if something impacts us greatly, and a short time ago, it is likely to heavily influence our decision. A recent car crash for instance, will often change how much driving someone will freely choose to do, even though the safety statistics haven’t actually changed.

Change what someone thinks about, not what they think. For Example, direct someone’s memory to an association with something terrible to have them avoid a decision of similar association. Are you hoping your spouse will pick the white car? Talk about things they love that evoke the thought of white: White snow, the wedding dress, bright white smiles, white piano keys, etc.

Discuss a number that will make the number you will actually pitch seem favorable. Also known as “Anchoring”, this concept takes advantage of the way in which human beings tend to rely heavily on the first piece of information received (the anchor), and compare it to future acquired information. This is why you see sale signs all the time stating the price “was” $XX.XX, because you would feel better about buying something if you believe you’re getting it at a discount.

For more information on how SafeSourcing can assist your team with this process or on our “Risk Free” trial program, please contact a SafeSourcing Customer Service Representative. We have an entire customer services team waiting to assist you today.

Share This Post

Sourcing Temporary Labor, Day Labor and Contingent Work…

Tuesday, September 5th, 2017

 

Todays post is from our SafeSourcing Archives

Sourcing temporary labor is never easy. To begin with you require a clear definition of what type of labor you are planning to source as well as a good understanding of national and local labor laws. Quite often companies fall into the trap of using a temporary labor agencies job descriptions that are not clearly defined and way to broad. In fact many times these descriptions are not more than catchall categories. As an example, can someone please tell me what job descriptions fall into the industrial work category? For each of you that try, we will most likely end up with a collection of descriptions that are several multiples larger than the number of people responding. In fact, this is what agencies are looking for because “One mans meat is another mans poison”. Without a clear definition you are at the mercy of sourcing agencies. An example might be how an agency differentiates between a secretary, administrative assistant and an executive assistant and how they up charge for each.

If you were to visit Wikipedia one of the world’s greatest sources of data and search for the term Temporary Labor, you would receive the following The page “Temporary labor” does not exist.  They would however give you a link on that page to the subject Temporary Work where the following paragraph gets you started with what you are looking for.

Temporary work or temporary employment refers to a situation where the employee is expected to leave the employer within a certain period of time. Temporary employees are sometimes called “contractual”, “seasonal”, “interim”, “casual staff”, or “freelance”; or the word may be shortened to “temps.”

The key when trying to source temporary labor is that if you are looking to source temporary work and do not want to get taken advantage of, your specifications and terms and conditions need to be spot on as to what you are looking for. The more detail you provide the better because grey area is where you will end up paying for more than you are asking for.

If you need help with this category,  please contact SafeSourcing.

We look forward to and appreciate your comments.

Share This Post

Happy Labor Day Weekend

Friday, September 1st, 2017

 

Todays post is by Ronald D. Southard, CEO at SafeSourcing Inc.

Do you know how many products are affected by the price of corn?

Here are an easy  bakers dozen of the more than hundreds for you to ponder. How do they affect your purchasing? Many of  you probably have no idea. the good news is that SafeSourcing can help.

1. Alternative medicine
2. Chemicals
3. Bio-fuel
4. Food
5. Feed
6. Sweeteners
7. Starch
8. Beverage Alcohol
9. Plastics
10. Fabrics
11. Adhesives
12. Fish Bait
13. Herbal Supplements

If you’d like to understand how SafeSourcing takes into account this type of commodity information when sourcing your products, please contact a SafeSourcing customer services account manager.

We look forward to and appreciate your comments.

Share This Post