Both of these questions may seem odd to us in 2018 ......................
Today’s post is written by Heather Powell, Manager of Major Accounts and Special Projects at SafeSourcing Inc.
Salad from a Gas Station? Sushi from a Truck Stop? Both of these questions may seem odd to us in 2018 and there are two parts to inquire about within these questions. First is getting food typically not found within these establishments and second is the common name of the establishments. For today’s blog, I will focus on the food selections found in today’s market.
Many consumers used to think that the only food you could purchase at a gas station or convenience store was a hot dog, nachos, chips, and candy. While many truck stops or travel centers offered the same as convenience store, they would typically have a diner attached or associated within them.
Today, pay at the pump options make it easier for drivers to fill up and go, but do not entice them to enter the store given the past food options available. The convenience stores have had to re-think how to get drivers in their doors and various things have changed over the years to do just that, from larger and cleaner restrooms to multiple food options.
Food especially has changed and is ever evolving within the convenience store business. Consumers and drivers want something fresh, quick, and yes, even healthy.
- Consumers care what’s in their food today – they want to know when it was made, how it was prepared and what ingredients they’re about to eat. Enter the fresh trend, fresh made, fresh ingredients, and fresh foods.1
- It’s no secret that health has been a growing concern of consumers for the last decade. With folks becoming more aware of the effects certain foods have on their health, it’s becoming increasingly important to include healthy options in your food lineup. Whether it’s a customer stopping in to grab a water before a gym session or someone just looking to lose a pound or two. Stores are looking at healthy side of things; don’t just think about obvious choices like salad and fruit. They are thinking about clean foods, snacks with fewer than four ingredients, and healthy alternatives as fan favorites. They can easily make a chicken sandwich healthier when switching from fried to baked, mayonnaise to avocado, and a white roll to a wrap.1
- Unfortunately, or fortunately depending on how you look at it, consumers want things faster than ever. People don’t have time to wait for their pizza to cook, they want it ready NOW. With that in mind we have to put a focus on quickness. Convenience stores are taking advantage of this trend; think about the ways to reduce customer’s time spent getting food. From high speed ovens, fast cooking fryers, grab and go solutions, and easy check out kiosks, there are a multitude of ways to be perceived as a quick option for consumers.
Today a driver can choose from a salad and fresh made grilled chicken sandwich from a gas station/convenience store or sushi or fresh custom pizza from a truck stop/travel center. The options are starting to become endless giving drivers and consumers more options than just driving on down the road to find a suitable place to eat.
Are you interested in more information on how SafeSourcing can assist you in exploring your procurement solutions for your business or on our “Risk Free” trial program for RFPs and RFQs, please contact a SafeSourcing Customer Service Representative. We have an entire customer services team waiting to assist you today.
We look forward to your comments.