Today’s post is by Ashley Riviello, Account Manager at SafeSourcing Inc.
Trade shows are like a one stop shop. You have hundreds of vendors and companies coming all to one area marketing their business. I think trade shows are an amazing way to network, not only your business, but support other businesses that are participating in the trade shows as well. Even if you are not one of the vendors in the trade show, the huge opportunity that is there for potential business for your own company it unreal.
Did you know? 46% of trade show attendees are in Executive or Upper Management roles. That’s almost half of people attending trade shows! They are high up on the ladder and have the ability to make any big decision for the company right then and there.
81% of trade show attendees have buying authority. That means the majority of the people there have the capability to make any buying decisions right there on the spot.
78% of trade show attendees travel more than 400 miles. This allows you to have the opportunity to meet with people all over the US.
The average attendee spends 8.3 hours viewing trade show exhibits at a show. That is a solid 8 hours of people continuously walking by your booth or you walking around for 8 hours getting your name out to the people who do not know your company or what you do.
92% of trade show attendees say they are looking for new products. Almost every person going to these trade shows are looking for new business and for something cheaper but better.
The top 3 goals for exhibitors at trade shows are brand awareness, lead generation, and relationship building. I think these 3 goals are the most important goals to have as a company.. Brand awareness, you want people to know who you are and what you do. People want people talking about their company and referring other people to use their services or products. We also want new leads, people we can reach out to that do not know who we are. Find people that are looking for exactly what your company offers. Last, and I feel most important, relationship building. You have to build that relationship first and foremost before anything else. You have to make them like you and want to do business with you.
I wish I was able to attend more trade shows. I think they are essential in getting your name out there and having that first impression be face-to-face , not a phone call or quick email. Some of these facts I shared today are crazy. There is absolutely no reason your company should not be partaking in these trade shows as much as possible. Hopefully my company will send me to one soon. Wink wink.
For more information on SafeSourcing, or on our Risk Free trial program, please contact a SafeSourcing Customer Service representative. We have an entire team ready to assist you.