Amazon is now in the oil business...…………………..
Today’s post is written by Ivy Ray, Senior Procurement Specialist at SafeSourcing Inc.
Amazon is now in the oil business, with the release of its Amazon Basics Full Synthetic Motor Oil. Amazon’s private label oil is a competitor to Valvoline, Quaker State and other leading brands. Proving, that there isn’t an industry Amazon can’t enter. According to former Amazon executive BrittainLadd, now a consultant specializing in digital transformation and strategies, Amazon is becoming so powerful that even Walmart can become marginalized in as few as 10 years.
Private label is becoming extremely strategic to Amazon. As of July 2018, Amazon has a total of 76 private label brands and Ladd estimates Amazon will have over 2,000 private-label brands within 3 to 5 years. Companies can no longer afford to operate as if Amazon doesn’t exist.
Known as the “Amazon effect”, more and more people have become online shoppers which has rapidly changed the retail landscape. This increase for e-commerce businesses comes at the expense of brick-and-mortar retail stores, with the most recent victims Toys R Us, and Sears closing its doors. Some stores are adapting by providing an electronic retail option or E-tailing, with online shopping portals which allow online ordering and a pick-up option at a nearby retail store. E-tailing helps traditional brick-and-mortar stores reach more consumers worldwide and increase sales.
Another adaptation has been the surge of pop-up retailing. Pop-up stores are temporary retail locations that offer a unique experience to the customer with minimal overhead to the retailer. Pop-up store customers have the chance to touch, try on, and demo products in person before having to make a purchase. The retailer gets an opportunity to interact with customers face-to-face which allows them to address potential concerns on the spot. Best Buy, J. Crew and Nordstrom have all recently ventured into the world of pop-ups.
Reinventing how we do business in this quickly evolving economy is the key to survival. Staying relevant can be the difference between staying alive or becoming the next casualty of e-commerce.
For more information on how SafeSourcing can assist you in exploring your procurement solutions for your business or on our “Risk Free” trial program, please contact a SafeSourcing Customer Service Representative. We have an entire customer services team waiting to assist you today.
We look forward to your comments.