Is the Mayo category on the rise?
Today’s Post is by Eli Razov, Senior Account Manager at SafeSourcing Inc.
Is the Mayo category on the rise? The mayonnaise production industry is a $2-billion a year industry that continues to grow in North America. The global mayonnaise market is a $9.9 billion industry. This global market is anticipated to reach a value of $12.5 billion by 2023. That being said, the number of businesses in the North American industry has grown roughly 2% since 2015, with the number of employees growing 2.7%. Mayonnaise is consumed by a considerable amount of customers and forms the highest consumed category of food dressing worldwide.
So what is mayonnaise? It is a thick and creamy dressing used as a condiment in various cuisines. The standard mayonnaise is an emulsion of oil, egg yolk, and either lemon juice or vinegar with many other herbs and spices. Egg-free alternatives are also available in market for vegans and those allergic to eggs. Contrary to popular belief, the fat present in mayo is unsaturated, or “good fat”, as the oils used come from plant sources which in turn are sources of antioxidants and vitamins. The rising demand of egg-free products among vegans has boosted the growth of the mayonnaise market, making manufacturers turn to egg alternatives. Additionally, a change of consumers towards plant-based products is adding fuel to the demand. This is setting the foodservice world ablaze adding new types and styles of mayonnaise and aioli.
As far as packaging goes, mayonnaise can be found in jars, single-serve packets (sachets), bottles and buckets (for larger foodservice needs). Sachets are expected to witness high growth over the next five years due to its availability in various sizes and convenient packaging. That being said, we have run many single serve, foodservice and large quantity RFQ’s for our clients with an average savings of 17%. Now is a great time to look into taking your mayonnaise needs to market. With an ever growing demand, and a low market price, now is the time to strike.
For more information on how SafeSourcing can assist you or on our “Risk Free” trial program, please contact SafeSourcing we have an entire team waiting to assist you today.
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