For those of us that struggle with the right words to say...….
Today’s post is by Gayl Southard, Administrative Consultant at SafeSourcing, Inc.
For those of us that struggle with the right words to say when writing Valentine’s Day sentiments, there is one less option this year. Yes, that’s right! Sweetheart candies are not on the candy shelves this year. The company that made them, New England Confectionary Company went out of business.
Candystore.com estimates that these conversational heart candies generated $1.8 billion in sales. Necco, after 100 years in business, folded in 2018. Along with Sweethearts, the company also produced Mary Janes, Necco Wafers and Clark Bars. Last March when the news about Necco folding, panic struck with shoppers buying up inventory. This resulted in prices jumping more than 50 percent. Spangler Candy Co. bought the Sweetheart brand last September, but it was not enough time to produce the volume of these conversational hearts for this Valentines’ season. The CEO of Spangler Candy Co., Kirk Vashaw, has reported a relaunch of these confections for the 2020 Valentine’s Day season. These candies are still available for a pretty penny on Amazon starting at $9 and eBay for $12 for an eight-pack.
The following are some fun US Valentine’s Day trivia:
Americans probably began exchanging hand-made valentines in the early 1700s. In the 1840s, Esther A. Howland began selling the first mass-produced valentines in America. Howland, known as the “Mother of the Valentine,” made elaborate creations with real lace, ribbons and colorful pictures known as “scrap.” Today, according to the Greeting Card Association, an estimated 145 million Valentine’s Day cards are sent each year, making Valentine’s Day the second largest card-sending holiday of the year (more cards are sent at Christmas). Women purchase approximately 85 percent of all valentines.
The most common Valentine’s Day symbols are the heart, particularly in reds and pinks, and pictures or models of Cupid. Cupid is usually portrayed as a small winged figure with a bow and arrow. In mythology, he uses his arrow to strike the hearts of people. People who have fallen in love are sometimes said to be ‘struck by Cupid’s arrow. Other symbols of Valentine’s Day are couples in loving embraces and the gifts of flowers, chocolate, red roses and lingerie that couples often give each other.
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Michal Walker, USA Today, 1/24/2019