How You CAN Take Your Proprietary Product Out To Market
Today’s post is written by Heather Powell, Director of Major Accounts and Special Projects at SafeSourcing Inc.
In this series, the author will work to educate you on how you CAN take your proprietary product out to market. While there are many confusing words associated with proprietary products; such as trade secrets, non-disclosure agreements, trademarking, and many more. The author will break down the meanings and how many of them are in place to protect you and your product.
According to the Merriam-Webster definition proprietary means “something that is used, produced, or marketed under exclusive legal right of the inventor or maker”. It takes patience, dedication and years of hard work to build a proprietary product, especially in a foodservice program, that customers can trust, but not all creators have the patience, desire or aptitude to take on the commitment required.
There are many ways creators make a proprietary product, out of necessity or to satisfy the need of many people. Those who create proprietary foods may start with a family recipe or create something from scratch and family and friends encourage the creator to market the item. Many items come to mind as a food product that is proprietary; Kentucky Fried Chicken famous blend of 11 herbs and spices breading, McDonald’s special sauce, and Oscar Mayer Bologna are just a few of many hundreds of thousands of proprietary products.
It is possible to take your proprietary products out to market for new manufacturers, co-packing needs, or to get better market rates on your ingredients or materials needed for your product. In the next series of procuring your proprietary product, the author will define and discuss the importance of trade-marking.
SafeSourcing can assist you in exploring your procurement solutions for your proprietary product on our “Risk Free” trial program for RFPs and RFQs, please contact a SafeSourcing Customer Service Representative. We have an entire customer services team waiting to assist you today.
We look forward to your comments.