Using Uniforms as a Marketing Tool

July 22nd, 2019

I have currently been working on a project for a client at SafeSourcing for Uniforms/Workwear.

 

Today’s post is by Ashley Riviello, Account Manager at SafeSourcing, Inc.

I have currently been working on a project for a client at SafeSourcing for Uniforms/Workwear. This category can range from just plain tees, to aprons, to work boots. Many places in the US require that employees wear certain attire to work. It keeps the workplace looking unified and also places a nice role in free marketing. You can actually use your employee’s uniforms as marketing for your company. If a customer is already in your store or office, they’ve probably already chosen your brand. However, decking out all your employees in uniforms will give a look or professionalism and cohesiveness that will impress visitors and clients. Additionally, putting all your employees in the same or similar work uniforms will make them easily identifiable in your store. As such, customers will have an easy time finding someone to answer questions, help with a sale, or generally improve their experience in your facility. Anything to improve the customer experience is a positive marketing tool.

However, if you don’t have an office or maybe not a place where customers come to you, having work uniforms with a logo or your company name can get people’s attention. Every person your employee interacts with while wearing a branded uniform is a person that you’re advertising to, essentially for free. In a method that’s approaching subliminal advertising, this is a subtle and easy way to increase your marketing capacity. When you’re out and about grabbing lunch or running errands and you wearing your uniform, people notice. Weather they ask you about it or not they see your logo and your company name and they think about it next time they may need that service.

According to Market Watch workwear/uniforms is expected to grow 4.3% over the next five years, will reach 72,900 million US$ in 2023, from 56,700 million US$ in 2017, according to a new study. That is a huge opportunity to come up with a logo or something that people will be drawn to. Even if your company does not have uniforms, buying t-shirts for your employees to wear outside of work, gets the name out there and gets people talking and asking. It takes no effort and no time. It’s an easy marketing tool and trust me employees love free T-Shirts.

For more information on how SafeSourcing can help in your procurement efforts, or on our Risk Free trial program, please contact a SafeSourcing Customer Service Representative. We have an entire team ready to assist you today.

 

References…………………………………….

https://www.marketwatch.com/press-release/workwearuniforms-uniforms-workwears-market-2019-industry-demand-share-size-future-trends-plans-growth-opportunities-key-players-application-demand-industry-research-report-by-regional-forecast-to-2024-2019-07-01

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