Apple’s New Release

December 1st, 2019

There is a new apple that is being released on December 1st.

 

 

Today’s post is written by Ivy Ray, Senior Procurement Specialist at SafeSourcing Inc.

There is a new apple that was released on December 1st, and it’s not a tech device. The Cosmic Crisp apple, also known as WA 38, is a new apple bred by Washington State University horticulturist Bruce Barritt, with the backing of the Washington Tree Fruit Research Commission. The Cosmic Crisp is a hybrid of the Honeycrisp and the Enterprise apple, which is supposed to be a large and very juicy, with a longer shelf life than the average apple. It is the first apple to be bred in Washington.

The first plantings for commercial use were in spring 2017 and are initially only available to Washington-based growers and will remain limited to them for ten years. The trees take three years to produce a crop, and the plan was to start with 300,000 trees, but growers requested 4 million. This led to a lottery to distribute the first trees and due to demand, have planted 12 million saplings in the first three years. These plants are licensed and limited by WSU which owns the Cosmic Crisp patent, known as WA 38, so authorized growers need a license to purchase the seedlings and have a to pay a royalty on sales of the apples.

Apples are a $2.5 billion a year business in Washington, which grows about 60% of the nation’s supply, or nearly 140 million boxes. The top varieties are Gala (23%), Red Delicious (20%) and Fuji (13%). My personal favorite is the Gala, and the Red Delicious has been losing its appeal for a long time (pun intended).

Twenty-two years from cross-pollination to launch, the Cosmic Crisp is backed by a massive consumer launch and a huge publicity campaign which has a $10.5 million marketing budget. By 2020, more than 2 million boxes will be available.

For more information on how SafeSourcing can assist you in exploring your procurement solutions for your business efforts, or on our Risk Free trial program, please contact a SafeSourcing Customer Service Representative. We have an entire team ready to assist you today.

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