Using Uniforms as a Marketing Tool

November 3rd, 2020

We have currently been working on a project for a client at SafeSourcing for Uniforms/Workwear.


Today’s post is from our archives at SafeSourcing, Inc.

We have currently been working on a project for a client at SafeSourcing for Uniforms/Workwear. This category can range from just plain tees, to aprons, to work boots. Many places in the US require that employees wear certain attire to work. It keeps the workplace looking unified and also places a nice role in free marketing. You can actually use your employee’s uniforms as marketing for your company. If a customer is already in your store or office, they’ve probably already chosen your brand. However, decking out all your employees in uniforms will give a look or professionalism and cohesiveness that will impress visitors and clients. Additionally, putting all your employees in the same or similar work uniforms will make them easily identifiable in your store. As such, customers will have an easy time finding someone to answer questions, help with a sale, or generally improve their experience in your facility. Anything to improve the customer experience is a positive marketing tool.

However, if you don’t have an office or maybe not a place where customers come to you, having work uniforms with a logo or your company name can get people’s attention. Every person your employee interacts with while wearing a branded uniform is a person that you’re advertising to, essentially for free. In a method that’s approaching subliminal advertising, this is a subtle and easy way to increase your marketing capacity. When you’re out and about grabbing lunch or running errands and you wearing your uniform, people notice. Weather they ask you about it or not they see your logo and your company name and they think about it next time they may need that service.

According to Market Watch workwear/uniforms is expected to grow 4.3% over the next five years, will reach 72,900 million US$ in 2023, from 56,700 million US$ in 2017, according to a new study. That is a huge opportunity to come up with a logo or something that people will be drawn to. Even if your company does not have uniforms, buying t-shirts for your employees to wear outside of work, gets the name out there and gets people talking and asking. It takes no effort and no time. It’s an easy marketing tool and trust me employees love free T-Shirts.

For more information on how SafeSourcing can help in your procurement efforts, or on our Risk Free trial program, please contact a SafeSourcing Customer Service Representative. We have an entire team ready to assist you today.



If you thought this page is useful to your friend, use this form to send.
Friend Email
Enter your message

5 Responses to “Using Uniforms as a Marketing Tool”

  1. Having read this I believed it was rather informative. I appreciate you taking the time and energy to put this article together. I once again find myself personally spending a lot of time both reading and leaving comments. But so what, it was still worth it!

  2. Hey just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Internet explorer. I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d post to let you know. The design look great though! Hope you get the issue solved soon. Thanks

  3. Thank you so much for giving everyone remarkably wonderful chance to check tips from this website. It is often very good and packed with fun for me personally and my office fellow workers to search your web site nearly thrice in one week to learn the new items you have got. And of course, I am also certainly amazed concerning the remarkable creative ideas served by you. Some 1 areas in this article are particularly the simplest we have all ever had.

  4. – 100 typically the best private proxies having major reductions + Very fast proxy serrvers!

  5. I’m still learning from you, as I’m making my way to the top as well. I definitely enjoy reading everything that is posted on your blog.Keep the stories coming. I liked it!