Perception vs. Reality

December 6th, 2021

Perception acts as a lens through which we view reality.


Today’s blog is re-post by Gayl Southard, VP of Administration at SafeSourcing.

Psychiatrist Jim Taylor said: “Perception acts as a lens through which we view reality. Our perceptions influence how we focus on, process, remember interpret, understand, synthesize, decide about and act on reality. In doing so, our tendency is to assume that how we perceive reality is an accurate representation of what reality truly is.”1. In reality we are all predisposed genetically by past experiences, prior knowledge, emotions, self-interest and cognitive distortions. For example, if you were to ask several people that witnessed a car accident, many would say they saw it differently. The focus of the witness’s memory is on the action that took place and not on the circumstances under which it took place. Just because the witness is confident about their version does not make their accounts accurate.

Organizations and businesses need to pay attention how they are perceived by prospects and customers. “Does your target audience see your signature products as innovative, well-priced, useful and available? Are customers swayed by comparison advertising that presents your goods as inferior or not worth the cost?”2. You may be the best, fairest-priced, but still have a bad perception. One bad review online review can damage years of building a good name for your company and it will a lot of work to undo the damage. Unfortunately, you may never know were that review came from. It’s not fair, but it’s reality. Use every option to keep your public image positive. Customer service must be at the top of your list for every employee.

For more information on how SafeSourcing can help your procurement efforts, or on our Risk

Free trial program, please contact a SafeSourcing Customer Service Representative. We have an entire team ready to assist you today.


1, 2 Harvey Mackey,, 7/20/2020





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