Getting to Know the Organizations Helping to Protect Us – Part 3 of 4

April 29th, 2011

Today’s post is by Mark Davis; Vice President of Operations and CTO at SafeSourcing. Mark asks "How do you leverage the work from organizations helping to protect the planet and its people?"

In a series where we are looking at some of the organizations out there that are working hard to protect our planet, we focus today on the Marine Stewardship Council.

Founded in 1997 by the World Wide Fund for Nature and Unilever, this organization works with seafood manufacturers to produce products based on principles of sustainability with their vision of “the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations.” (

What makes this organization so special is that they have a mindset that goes beyond just certifying products and companies; they truly want to influence the way people see, purchase, and consume products so that entities with good fishing practices are rewarded and moved to the forefront of the industry.

Their programs to educate the public, businesses, fisheries and even developing countries to ensure we as a planet continue to move towards sustainable seafood practices are known and recognized throughout the world.

For more information on the more than 9,000 products and companies who have been certified, the 104 certified fisheries or the retailers and restaurants who support the MSC programs, visit their website at

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