Do you know what’s trending?
Today’s blog is by Margaret Stewart, Director of HR and Administration at SafeSourcing Inc.
You may have noticed while researching topics or just browsing through videos online that there are topics that say “trending”. So, what does that really mean? Like any trend, it is something that is growing in popularity, most likely at a higher rate than normal. Sometimes topics or videos “trend” due to recent media coverage and a large number of people are seeking more information. Sometimes, though, the trending topics seem obscure. Is it possible that “trending” could be based on more than popularity alone?
The short answer is yes. You can, with a certain amount of money, pay to have your video, tweet, or topic show “trending” in certain platforms. The idea behind this is that if your chosen topic trends enough, you will get a larger amount of exposure, thus increasing personal ad revenue, site traffic, and simply gaining a larger audience of potential customers.
While this may seem entirely good, there can adverse effects. Let’s say your topic is trending and many people are exposed to it. What would happen if, say, you have a typo or bad grammar, or even worse – wrong information? Then any positive exposure you had hoped for is likely turned to negative and negative exposure can actually lessen your customer base. With the overwhelming power of social media, someone is able to expose wrongdoings like corruption in civil services or blatant discrimination, yet they can also resurrect a beloved television show or spread positivity of doing good deeds for others. So, being careful about what you present is important. We at SafeSourcing can help with your trending needs or help you achieve the trending goal of cutting costs without sacrificing quality of service.
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