Social Media Influence

August 16th, 2023

We all know how social media has impacted our social lives, but how is it affecting other areas of your life?


Today’s blog is by Margaret Stewart, Director of HR, and Administration at SafeSourcing

We all know how social media has impacted our social lives, but how is it affecting other areas of your life?

As many other people do when we get a little bit of down time, I sometimes scroll through the popular social media sites for a little bit of a distraction and entertainment. Something I have recently noticed, though, is the shifting content within those platforms. It shouldn’t surprise me to learn how much money is being spent on marketing and advertising on the platforms I go to reconnect with friends, yet I am still surprised at the trends. It seems that more and more content rarely makes its way to me, yet I see advertisement after advertisement for things deemed to be in my interest based on algorithms and history. In fact, it often makes me less inclined to use those platforms because I get tired of the endless advertising.

Just like television, newspapers, and magazines, marketing seems to have taken up permanent residence in all the electronic and digital platforms, but this time likely at a price I suspect might be no small number. So how do you get your company or organization out there and get some recognition and potential new business? For many organizations, they simply cannot compete with larger companies and cannot foot the bill for the type of social media advertising that really makes an impact.

This is how working with a procurement partner can help. Whether you are selling goods or buying goods, a procurement partner, like SafeSourcing, can help connect you with other organizations that are also looking to buy or sell goods or services. A partner like this can help connect you using RFQ tools that provide the right companies, products, and services together for everyone’s gain.

Contacting a procurement partner could be the right way to go if you have found that the high cost of advertising and declining overall opinion of those platforms are not the way your organization would like to go.

For more information on what the SafeSourcing team can offer you, or on our Risk-Free trial program, please contact a SafeSourcing Customer Service representative. We have an entire team ready to assist you today.

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