Category Development Index (CDI)

September 11th, 2023

How do you follow the trend in the categories that you source?


Today’s post is by Ronald D. Southard, CEO at SafeSourcing Inc.

How do you follow the trend in the categories that you source? If you only source them once a year or less frequently, does it make sense to talk to a partner that sources them globally dozens of times a year like SafeSourcing?

A Category Development Index, or CDI, is a trend analysis that indicates the turnover of sales of a given productcategory in a specific area. The CDI can give vital data for marketers to allocate advertising to specific areas maximizing product category knowledge and profit. The category Development Index is often used in conjunction with the Brand Development Index or BDI.

SafeSourcing is an eprocurement company that operates across multiple industries. As such we have specific experience in almost any commodity, service or capital related spend. Our SafeSourceIt™ Global Supplier Database provides access to suppliers across multiple categories in order to support single or multiple source opportunities both near shore and offshore. To learn more, please contact a SafeSourcing customer services associate.



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